Hello everyone! I’m Hernan Vazquez, and today’s topic is about how to create a great Facebook advertising campaign in just three stages…
If you're just starting out and you’re new in advertising, the first thing that you have to do is just start targeting interests.
The interest targeting is the pool that Facebook and Instagram put together so that you can target a certain audience with your product or service, just because they might be interested in it.
Any Facebook ads campaign starts with this step.
In this stage you can go ahead and create your own audiences that will be exclusive for your account.
When people start going through your funnel, you want to start creating custom audiences for each step of the funnel.
So you can create a custom audience for people visiting your landing page, cart page, thank you page, or your blog. These are all custom audiences that you can create on Facebook.
Remember that the more you get people through your funnel, the more facebook pixel learns and you can start creating this audience more precisely.
This stage would only be tested once you have enough traffic to your funnel, or enough people going through your pixel, or enough leads, sales, etc.
Because the more you advertise, the more intelligent the facebook pixel becomes.
And at that point, you can try a NO targeting campaign.
The result will be that Facebook searches for demographics anyway, and learns so much about your funnel that we’ll be bringing in customers within our desired KPI, without targeting at all.
This is where you can scale massively…
Give those stages a try, test, implement and wait for the magic. But, remember that advertising gets better through time!
Hey, what's going on everybody? How are you guys?
The topic for today is three stages of great Facebook ads campaign.three stages that you want to consider when you're running Facebook ads. Now with that being said, if you have any questions, go ahead and feel free to post them on the comments below or share it or subscribe for notifications and all that good stuff.
Also, with that being said, if you want to come and hang out with me on a weekly q&a, and you want to learn exactly what's working right now on Facebook, go to the no BS advertising, duck club. And what I want to do guys is to put together a great mastermind of people that are advertising entrepreneurs and media buyers so that we can hop on calls every two weeks and also you will get based off of my experiments on ads, you will get a weekly Golden Nugget that you can check and you can swipe on deploy for your campaigns, and you will get access to yet another Facebook group.
So go watch the video here no BS advertising club, and let me know what you think about it. Alright, so let's talk about the three stages of a successful Facebook ads campaign. And this, what's going to happen is that we will have a timeline, I would say, right. So stage one is when you're starting with your advertising, you don't have a proven funnel, you don't or maybe you do have a proven funnel, but you haven't advertised before. you're a complete beginner, you don't have audiences, your pixel is brand new, your ad account is brand new, and all of that. So this is going to be stage one.
Now when it comes to stage one. There's only a couple things that you can do. And here's what I recommend if you're starting out with your advertising, okay, this is where you start doing interest targeting. Okay. Let's say that you're selling an info product on how to potty train your dog or something similar. And what you want to do is to go ahead and target everyone that follows different dog pages, different brands, that they are saying that they are dog lovers that they follow. I don't know different personalities. If you want to target let's say dentists or chiropractors or lawyers, you can target different schools, you can target different associations, but basically this is stage one, because everyone else is targeting these holes. Okay?
The interest targeting is the pool that Facebook and Instagram put together so that you can target them with x. All right, so this is page number one of any Facebook ads campaign, it starts here. So again, if you're new to advertising, if you're just starting out, the first thing that you want to do is just start targeting interests. And again, you can target schools, you can target magazines, publications, you can target different websites, you can target personalities, gurus, you know, famous people in this space and brands, okay, that's going to be your targeting.
So that's going to be stage number one. Now stage number two is once you start getting people through your funnel, once you start, you know, you install your facebook pixel on your website and on your funnels on your different pages. And then once you start getting people through your funnel, people consuming your content, people clicking on your links, landing in your landing pages and maybe opting in to, you know, a free PDF or a webinar or a free group or whatever that is, then you go into stage two, which is audience targeting. Okay, what happens with audience targeting is that you can create your own audiences on Facebook.
So on stage two, what happens is that you can go ahead and create your own audiences that will be exclusive for your account. So let's say that you have a video ad running out there, which is something that I do a lot lately is I put out a video ad and then I run video views campaigns or engagement campaigns to that video ad. And then what you can do is you start create, you can start creating custom audiences based off of 25% video views of that video. 50% 75% 95%
What happens is that when somebody watches 95% of that video, or 25% of that video, or even 10 seconds of that video, you can put them on different buckets. Now, here's the thing. Here's what you want to do. When people start going through your funnel, you want to start creating custom audiences for each step of the funnel.
So you want to create a custom audience for people that visit your landing page, a custom audience for people that visit your cart page, a custom audience for visit people that visit your thank you page, a custom audience for people that visit your blog, you know, so these are all custom audiences that you can create on Facebook. And again, the more you get people through your funnel, the more the facebook pixel learns and you can start creating this audiences.
That's why it's called Audience targeting Now, another thing that you can do, which is really, really powerful is to create look alike audiences. Now a lot of people saying, Well, I don't have 1000 leads, or I don't have 1000 purchasers or or 2000, purchasers or 3000 leads in order for me to create a look alike audience, can I still use this? And the answer is, yes, you can. How do you do that? Well, again, you can create audiences based off of early stages of the funnel. So think about this for a minute.
Let's say that, again, you're selling a you know how to potty train your dog type of info product. If people are clicking on your ads on Facebook and they're landing on your landing page, even if it's not selling yet. That means that those people that are clicking on the ads, they're interested in what you have to offer. Alright, so that's a subset of people that are interested in what you have to offer. That's why they click on your ad.
Now again, if you're running a video ad, if people are watching 25%, or 50% of you, that means that they're interested in what you have to offer, right? So you can put all of those volts in a custom audience in a bucket. And you can create a look alike audience out of that. The beauty with Facebook is that Facebook allows you to create look alike audiences for pretty much anything that you want, which is pretty cool.
So what you can do is to start creating custom audiences. Even if you don't have 1000 leads, or 1000 purchasers, it doesn't matter. Because you have all of these other audiences that you can create, you can create audiences based off of people that messaged your Facebook page, for instance, or visited your ag your Instagram profile, right? There's a lot of different audiences that you can create. And now you start shifting from your interest targeting which was stage number one into your audience targeting with which is stage number two, you start shifting your budget from spending a lot of money on on interest, and then you start targeting and spending more money on your own audiences and your look alike audiences.
And then stage number three, which is no targeting campaigns. Once you have enough traffic to your funnel Once you have enough people going through your pixel once you have enough leads, sales and all of that this is stage three. And again, advertising gets better through time, right? So the more you advertise, this is the timeline right here. So you can see it. The more you advertise, the more intelligent and smart the facebook pixel becomes. And guess what, at some point, you can try a no targeting campaign.
So for instance, last year, I was running ads for a book funnel for Frank Kern, and we had in excess of 3000 buyers in a month, right? So what I decided to do is to also tell Facebook, hey, Facebook, please optimize my ads, my conversion ads, so that they will go ahead and find us buyers, but I target everyone in the US. So we're targeting was men and women. us That's it, or audiences at that point had like 300 million people right, or potential region rats.
And guess what? Facebook went out and still found us buyers, Facebook went out and still targeted everyone and then We did a no targeting worldwide campaign, which is, I don't know, 1.2 billion people at this point, which is insane. And what happened is that Facebook went out to countries and Facebook went out to those demographics, and learn so much about our funnel that we were bringing in customers within our desire KPI with no targeting at all. This is where you can scale massively you start scaling as you go through the different phases.
But this is where you can scale massively, because all you need to do is to start spending more money and refresh your creatives because you know, you want to keep things fresh, but this is where the magic happens. So in stage one, you're basically testing testing your interest, testing your audiences and testing your funnels. Once you have something that work, you move into stage two. Stage Two is you start creating your own audiences, and then you can start spending more and more money.
And in stage three is the no targeting campaign is where Facebook learns so much about your funnel that you can let it run while you just need to have a bigger budget. You let it run wild, and then it will bring you leads, it will bring your customers it will bring you sales to your funnel. So there you have it. These are the three stages of a campaign, don't start creating audiences if your campaign is brand new, and don't try No targeting, if you don't have a proven funnel, because no targeting campaigns, they do require heavy budgets.
And they do require that you know your stuff. And they do require that your funnel is working. So test first with low budgets and tests first with lots of different audiences, lots of different interests. And then as you start getting traction, you can move into the next stage, which is stage two, and stage three. Alright, so this is one of the things that I like to discuss with people that are in the no BS advertising club. So if you go to no BS advertising dot club, you can watch that little video that's in there.
And if you fancy if it's interest you to come and hang out with a lot of really high level entrepreneurs and digital marketers sign up. It's really cheap. It's $100 a month to sign up or you can select the yearly option which is $1,000 a year. I wanted to make it so so that you have a place you have a secret weapon if you would on your ads so that you always know what's going on. And, you know, I'll give you my weekly update or my weekly golden nugget. And then we will jump on white bi weekly q&a calls, not because I can answer everything for you.
But you know, there's nothing better to be surrounded and brainstorming with people that know what they're doing. So I remember that time that I was a friend displace, we were hanging out, it was a Saturday, and then I go to his place and we order pizza and when we're there, we will go in with the pizza boxes to his place and whatnot. And then I was there like just talking to Brian or whatnot. And then john Reese came by, and I was like, Oh my god, you're john Reese.
And if you guys do not know who john races he's the responsible of the first million dollar launch in the in 24 hours, and the internet marketing space. So that is like the one minute mile but for digital marketing, right. So john Rees came by And then I told him Oh my god, you're john Reese, you know, big fun. I'm a big, big big button fan. I'm a big fan boy. And and then he says, Yeah, you heard man. And then immediately, he starts talking about CBO. And asking me questions.
And then it was like his brain operated to the speed that he was like, oh, advertising was right. And then he needed to know everything about advertising. So we just stood up there talking about advertising, talking about cool stuff, talking about CBO, talking about how Facebook didn't, didn't work, as well as Google. And Google didn't work as well as Facebook, and so on and so forth. And we stay there for an hour like nailed to the ground, right. And I was talking to john Reese about advertising.
So I got so many good ideas, and he got so many good ideas out of an hour of interaction that our standing there with john Reese talking about Facebook advertising, he gave me a lot of ideas for my ads. So if you want to have kind of the same experience, that's the type of experience that you have when you're hanging out with really high level entrepreneurs, and digital marketers and all that if you want to have the same experience, go ahead and join the club, go to the no BS advertising club, and then watch the little video that's in there. If you like it, you can join.
There's no long term contracts is only 100 bucks a month, you can select the yearly option you will save a couple hundred bucks. And I would love to have you guys there. So go ahead no BS advertising club. Thank you In any case for watching this video, please share it with somebody that needs to see this. Comment below. If you have any questions, I read all of the comments and I try to answer all of the comments as fast as possible. And I'll see you guys on the next video. Bye bye
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.