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The Most Important Metrics to Pay Attention to When Running Facebook Ads

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SUMMARY

Hi Everyone! I’m Hernan Vazquez, and today I’d like to share with you what are the most important metrics to pay attention to when running facebook ads.

First of all, please bear in mind that advertising can not fix a weak offer or a weak sales process.

Why? Because advertising does not work right away. It takes time.

So, what are the most important things to pay attention when running Facebook Ads?

#1 – Patience…

Advertising is not a magic bullet.

If you advertise constantly and regularly, I assure you these three things will come next:

  • You will get better at running ads;
  • The Pixel will get smarter when it comes to advertising and understanding who is buying from you and who is not;
  • People will start getting familiar with your face, your brand and with your logo

#2 – Build a ‘good’ offer

 If you want to start doing something for your marketing and advertising, you should start finding a good offer, which is harder than launching a couple of ad campaigns. 

Anyone can launch a couple of ad campaigns,  but the hard part is actually coming up with a good offer. 

It takes effort, testing and time that you will devote to actively listening to the people that you want to sell.

You need to build your email list and your Facebook group so that you can ask them what they need from your business. 

Coming up with a good offer means that you need to develop a platform meaning your Instagram profile, your Facebook profile, or Instagram followers and to do all of that take time and sometimes it takes money to advertise. 

If you bear in mind this and you get constant at advertising, there’s no doubt that you’ll scale your business!

FULL TRANSCRIPT

There’s misconceptions that people have again when it comes to advertising is that advertising will be a magic bullet. Advertising cannot fix a weak offer, it cannot fix a weak sales process. A lot of people they do advertising wrong. And the reason why they do advertising wrong is because they think that's a magic bullet. So what they do is immediately they start running ads to their sales funnels, and in most cases, that's fine. But they get discouraged when advertising does not work right away. 

Most advertising campaigns they take some time, they do take a little bit of effort to make work. But if you hold your course when it comes to advertising, there is this high chance that number one, you will get better at running ads. Number two, the pixel will get more intelligent smarter, when it comes to advertising and understanding who is buying from what and who is coming and not buying right. But also The three people will start getting familiar with your face with your brand with your logo. And it's really important to give people the opportunity to get familiar with your face. 

Nobody gets familiar with anything. After a couple weeks of advertising or a couple months of advertisers, it takes time how that familiar feeling can actually help you trust some, but when you start advertising, people will start saying who are these guys who is this company and if you keep on advertising, you will breed that familiar feeling. And people will start knowing like in you and trust you, if you want to start doing something for your marketing for your advertising, these start finding a good offer, which is usually harder to do than going ahead and launch in a couple of ad campaigns. 

Anyone can launch and go ahead and launch a couple of ad campaigns. But the hard part is to actually go ahead and coming up with a good offer. It takes effort it takes testings takes tweaking good offer means that you will need to be actively listening to the people that you want to sell to that you want to go through several iterations of your product. You need to build your email list so that you can ask them you need to build your Facebook group so that you can ask your Facebook group. Coming up with a good offer means that you need to develop a platform and usually developing a platform meaning your Instagram profile, your Facebook profile, or Instagram followers and all of that it does take time, right? And it takes money sometimes, like that's why you advertise. 

So coming up with a good offer. It's the hardest thing to do. That's why you get a lot of people that they have a mediocre offer. And they run a couple of ads. And instead of saying, Hey, I got 200 300 500,000 clicks and nobody bought, then it's the ads that do not work I need to tweak the targeting. Right and it's usually not the targeting is usually the offer. So that is something that I do recommend you guys to focus on. So thank you guys for joining me for a little bit. Again, if you have additional questions moving forward, go ahead and go to marketing Atlas. Show calm to get your questions answered. Bye

About the Author Hernan Vazquez

Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.

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