Hello Everyone! I’m Hernan Vazquez and today I’ll share with you a quick testing framework that you can use with Facebook Ads.
Most people are testing different angles through their funnels. However you should know that the highest amount of speed that you can get when you're testing new angles is through advertising.
Now, which framework do you use to test any type of campaign?
On your campaign you'll have 10 ad sets. Within each of these adsets, you’ll have a dynamic app, which is something that you can do with Facebook.
Basically, with dynamic ads or dynamic creatives, Facebook will mix and match your creatives. That means that you can put 10 images or 10 videos in a dynamic ad. And Facebook will mix and match them and it’ll show different ads to different people.
If you're using campaign budget optimization, when you're testing new angles, it means that Facebook will attribute or allocate that budget as per its consideration.
On the 10 ad sets that you had, you’ll test one interest per ad set And the only thing that will change among each ad set is just the interest.
Demographics, countries and placement will remain the same.
Facebook will optimize your placement and also your creative realm based on the interests that you’ve provided.
The only thing that you won’t let Facebook optimize for now is your budget, because you may want to control it.
At the end of the testing period, which can be after 7 days, you can increase the budget per ad set so as to get much more data faster.
So go ahead and start testing new things on your ads instead of your funnels and take your business to the next level!
So let's talk about a rapid testing framework. A lot of people are testing ads and testing different angles and different offers and different headlines and all of that in their funnels, which is fine. But if you think about it, the highest amount of speed that you can get when you're testing something is through advertising, right? If you want to test a new angle, if you want to test a new offer, if you want to test a new funnel, what you need to do is to bring in to the front of your funnel, that is where people are going to see it the most.
I keep on saying, Hey, if you're going to test a headline, don't test it on your funnel, just on your ads. If you're going to test a new offer, don't test on your funnel testing on your ads because that way you can get like 100,000 impressions for pretty cheap and pretty fast, which is really hard to get 100,000 people in any funnel, right? So that is something that you want to consider. And then you decide where people are clicking on the most if they're clicking on option A they're clicking An option B whether work people are clicking. So what I like to do, let me actually go to the to the whiteboard here is something really simple. It's really, really simple. But do not be fooled by its simplicity. Okay, this is my framework when I'm starting any type of campaign. So we have a campaign.
Okay.And inside this campaign, I'll have 10 ad sets. And within each of these ad sets, I'll have a dynamic app, which is something that you can do with Facebook. So basically, if you haven't been using dynamic ads or dynamic creatives, Facebook will mix and match your creatives. That means that you can put 10 images or 10 videos here in a dynamic ad. And Facebook will mix and match them using their their AI will show different ads, different people. So what I like to do here is I'd like to do an ad set level budget, okay, or ad set budget optimization, when I'm Testing, I do not use campaign budget optimization.
The reason why is because I want to give these 10 ad sets a fair chance. If you're using campaign budget optimization, when you're testing stuff, then that means that Facebook will attribute or allocate that budget. However it pleases, right. So I like to start a campaign with ad set budget optimization. And then what I want I'm going to do is I'm going to have 10 different assets in my campaign, let's say at $5 a day each. Okay? And then what I'm going to do is I'm going to test one interest per ad set. So one interest here, one interest here, one interest here. So basically, the only thing that changes it from each ad set to the next is just the interest. The demographic is the same, the countries are the same.
The placements are the same. Usually what I'm going to do is I test automatic placements, Facebook will optimize here, will optimizing my placement will also optimize in my creative realm and it will also help optimize based on the interests and I'm putting here, the only thing that I'm not letting Facebook optimize for now is my budget, I want to control the budget. And then when you will figure it out, what you will find is that out of these 10 ad sets, maybe 345, or seven or two will work, the best will get you the best results. So that basically means that at the end of the testing period, which usually takes you know, any anywhere between seven days or something like that, it also depends on your budget, you can increase the budget per ad set, that will give you much more data faster.
So at the end of this testing period will usually last a week, I will have a decent amount of of audiences that I can keep on targeting, number one, number two, I'll have placements that then I can break down and number three, which is really, really important is I will have dynamic or I will have creatives that I can reuse, okay, because with dynamic ad sets with automatic placements, I'm with these 10 different interests. What I have is a framework that I can use to pretty much test anything right so this At the end of the period, then I'll have a decent amount of audiences at this amount of creatives that then I can Ravin and turn into regular ads, not dynamic ads. And then I will also have placements Where are people clicking the most where people going? So then I can extrapolate all of these results so that I can actually go ahead and select Okay, let's run an ad for this campaign or for this audience right here.
Let's run let's say that this is the Tony Robbins, wed placement a good or great placement a win creative number one, right, then I will do Russell Brunson with placement see with creative number four, right. So now I have the capability of dialing into these campaigns and see what is working. All right. So this is basically my testing framework that you can use to actually deploy any type of new funnel, any type of new campaign and then you will keep on optimizing and deploying based on the results of this first time around So again, dynamic ad sets or dynamic creatives adds a level budget, which is really, really important initially when you're testing and then automatic placements.
All right, these are the keys when it comes to testing when it comes to my framework for testing new stuff. And I hope that it helps you guys too. Now, if you want to learn how to plug this side of the equation, and make sure that this is working, so that all you need to focus on is on the rest of stuff, right? You need to get a copy of my perfect ad formula. So go to Hernan Vazquez comm slash perfect thank you for hanging out with me for a little bit of an amazing day. See you guys soon. Bye bye.
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.