Massive Opportunity the New Digital Marketing Skills to Learn in 2020

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SUMMARY

The crisis that we’re living in it’s common knowledge to everyone. However, we can still take our businesses to the next level. 

We just need to take this situation as an opportunity. Now, what skills do we need to do so?

#1 – Copywriting

I recommend you learn it even though you’re not advertising online. It doesn’t matter if you're sending offline sales letters or emails. If you learn how to write copy, you will never have a problem with a crisis.

The reason why is that writing words is extremely powerful. 

There're a lot of resources for you to learn copywriting and this will impact everything else that you do.

#2 – Facebook Ads

There's a huge opportunity right now to get some market share. 

This means that if you have been running Facebook ads, then you will know that the costs are down right now. 

Facebook is one of the largest websites in the world. It has billions of users. And if you can learn how to place a good ad in front of the right people, you’ll have an opportunity.

What's happening now is that more and more businesses will need to advertise and they are coming online right now, so more businesses will need people that run Facebook ads. 

#3 – YouTube Ads

Nowadays, people are using YouTube 10 times more than before. 

Why? Because they’re at home! 

YouTube is doing some interesting moves right now. They're developing a gaming platform pretty similar to other pages which do not belong to social network. 

Now, if you can put together really good advertising on YouTube, then you will be well on your way to seize this massive opportunity. 

#4 – Email Marketing

I also recommend email marketing.

My partners and I are using this for our company Semantic Mastery, and the major percentage we earn comes from email marketing.

Email marketing is still the number one ROI tool that you can implement in your business. 

#5 – Marketing Funnels

Funnels are becoming the new websites.

If you put up websites for people but you don’t learn how to put together funnels, then you're going to be relegated. 

Funnels will allow you to guide people to where you want them to go in your business.

By being able to develop good funnels you can turn around any business.

So I suggest going ahead and start learning these five skills to improve any business and not being left behind in the Marketplace.

FULL TRANSCRIPT

How’s everybody? I apologize for having polished my intro skills. How are you guys know that you guys are doing great or that you guys are great. I'm going to be talking about these massive, massive opportunities out there.

Thank you for hanging out. My name is Hernan Vazquez I go live, I think three or four times a week. So you can come and hang out with me and ask you a question. So that's pretty cool. And if you have questions about marketing, advertising, and how to make money online in general, go to marketing Atlas show.com that is marketing Atlas show calm. 

Today we're going to be talking about this massive opportunity. So I'm not implying in any way shape or form that you need to take advantage of the situation that's happening. Okay. I'm going to be talking about the opportunity that this situation is creating for a lot of people. I know that a lot of people are having a tough time but if you learn how to pivot. If you learn how to go ahead and use this opportunity, you will be well on your way to actually being better than before. I know because it happened to me. All right. 

So with that being said again, today is the last day that you can get my perfect ATS workshop at a discount. I just finished recording the YouTube class which is pretty awesome. This Wednesday, I recorded the Facebook ads and I'm sharing with you how to create great videos great copy great stuff that people want to click and they want to visit your website. So if you're interested in learning one of these skill sets, which is copywriting and Facebook ads and how to make them work, go to HernanVazquez.com/perfect to get a copy of my perfect ads workshop again, we're going to have a discount. 

So if you want to jump in, I would really appreciate that. Let's talk about how you can actually take advantage of what's happening in any crisis. There's a lot of transfer of wealth. Okay? There's a lot of transfer of resources, which is what's happening right now. So I want you guys to win. If you're watching this, I want you to win. And I want you to take it to the next level. 

And I want you to be in a really good position over the next couple of months, even a couple of years so that you can never you do not never have to worry about a crisis ever again. The first skill set that I always recommend you learn is copywriting. That is the number one skill set that I recommend you learn no matter what you're doing. It doesn't matter if you're advertising online. 

If you're sending offline sales letters or mail like actual mail, it doesn't matter. If you learn how to write copy, you will never have a problem with a crisis. It doesn't matter what it is. The reason why is because if at some point internet ceases to exist, which is rare, I think that internet will keep on accelerating our communications and everything. 

But let's say that that happens you can still command people to do certain actions through the words okay through the writing of words, which is super powerful. So there's a bunch of resources out there for you to learn copywriting if you haven't been blogging about copywriting, this right here will impact everything else. 

So once you learn how to write good copy, then it will impact everything else that you do as an entrepreneur, as a business owner as a digital marketer. Okay, so that's the first thing, then the second thing, Facebook ads right now, everyone that I know that is on the office like I am, and everyone that I know that it's spending a lot of big money on Facebook ads, they're noticing the same thing. 

They're noticing that there's a huge opportunity right now to actually see market share. Meaning if you know how to run Facebook ads, then you will know right now that the costs are down. So Facebook is one of the largest websites in the world. It has like billions of users at this point.

And if you can learn how to place a good ad in front of the right people, then you will be well on your way to actually seeing what's going on right now because more and more businesses will need to advertise More and more businesses are coming online right now, more and more businesses will need people that run Facebook ads. 

So the next thing you to add YouTube ads has been a big eye opener for me. The reality is that, you know, I've been dwelling on this too for a long time, copywriting and Facebook ads and Facebook ads and copywriting.

And now I started working a little bit with YouTube ads, people right now are using YouTube 10 times as much. The reason why is because they're in their homes or their board. And YouTube is doing some really, really interesting moves right now. So for instance, they're developing this gaming platform that is really similar to twitch twitch comm or twitch TV, YouTube, which is not a social network, it's doing kind of similar thing.

So when you're seeing these guys streaming every day, then you can chat with each other. So it's kind of the social network flavor. So if you can put together really good advertising on YouTube, then you will be well on your way to seize this massive opportunity. Another thing that I'm really in love with email marketing, my good friend and partner Adam moody. semantic mastery is an email marketing guru. He has been focusing on email marketing for e commerce.

So you know, and he's showing me Hey, dude, listen for this business that we own. We have, we own a business where 40 to 50% of the of the revenue for that business is email marketing. And it's, you know, it's a seven figure business and half of that half of that revenue is coming from email, email marketing is still the number one, the number one ROI tool that you can implement in your business. So if you can grab a business that has, let's say, that has been in business for the past 20 years, right? They have a database, they have a database of users, they have a database of prospects, they have a database of clients.

And you know what, what's crazy is that most of these businesses are not using those emails. So they're sitting in a in a goldmine thinking about right now and stressing about, hey, how can I go out there and find more clients while they're sitting on this goldmine if you can jump in and say, Hey, dude, let's jump in and let's email these people. See what happens right? You can unlock a lot of profit hidden profit for this businesses.

Number five, funnel building funnels are becoming the new websites, okay? If you put up websites for people and you're not learning how to put together funnels, then you're going to get left behind because funnels is the way to get people from point A to point B. And if you can develop good funnels, believe me, you will never go broke just one funnel can turn around a business.

So funnel building. And last but not least branding, but branding from the perspective of the small business owner, how do you separate yourself from the rest of your competition? Right? Maybe you don't have thousands of hundreds of thousands of dollars to actually go out there and figure out what's working or you're a small business owner, but you're competing with a lot of other small business owners. Let's say that you're a chiropractor in Miami.

How do you separate yourself from the rest of chiropractors in Miami? And most importantly, how do you charge more money than the rest of chiropractors in Miami? Well, you do it through this. You do it through branding brand is a combination of all of this.

Again, I'm not talking about big, huge budget branding campaigns, I'm talking about really specific branding campaigns that turn strangers into buyers, and not only strangers that are ready to buy right now, but strangers that are ready to buy over the next six months. That's the power of branding.

So if you can create a branding for a client or for yourself with personal branding, then you can separate yourself from the competition. Okay, so these are the skill sets that if you're lacking any of these skill sets, go ahead, do everything in your power to go out there and start getting good. Get real good at some of this stuff.

If you can get really good at one of these stuff. I would suggest start with copywriting and then maybe go into the ad generation but start with copywriting. You will never never never ever go broke or get hungry and go through a crisis if you learn how to write copy.

Okay, so with that being said, if you want to learn how to write copy for ads, if you want to learn how to create great Facebook ads, great YouTube ads, great banner ads that get people to your website. Go ahead And go to Hernan Vazquez calm slash perfect.

That is Hernan Vazquez calm slash perfect. Get a discount a massive discount on my perfect ads workshop today. It's the last day and we're going to be having a lot of good stuff in there have a bunch of bonuses go check out the page is pretty awesome. And we have a bunch of bonuses as well for you for everyone that's joining. Thank you guys for hanging out with me having an amazing Friday. I'll talk to you guys really really soon. Bye bye

About the Author Hernan Vazquez

Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.

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