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Hey everybody, On this video we’ll discuss why selling on Facebook doesn't work.
The MAIN reason behind this:
How do you actually leverage the platform?
You can watch the full video above or read the transcript below
Additionally, learn how to use the Facebook retargeting pixel.
Hey guys, what's up? Hernan Vazquez here. Welcome to another video, and thank you once again for watching these videos. Some of you guys have been commenting that my screen in the back is kind of annoying you, so I have Arnold over there with the meme, “Get to the chopper.” I just love that meme. For you guys, so I hope you enjoy it.
Now on this video, I really want to dive into why selling on Facebook doesn't work. You may be thinking, “Okay what the hell is wrong with you. You have been talking about Facebook advertising for the past, I don't know, 100,000 videos. Why you are selling that it doesn't work?” Well the reality is that it doesn't work. I lied. It does not work, so thank you guys for watching, bye bye. I'm just kidding.
The reality is that Facebook selling doesn't work because Facebook is a social network. When you are trying to sell something on Facebook, you need to be really aware of where you're putting your content. Let me give you an example. It's really rare that somebody that goes into Amazon or into Ebay will go and say, “Hey, I want to check out what my friends bought,” or “I want to check out how did it go with their shopping or whatever.”
It's really hard. You would rather sign into Amazon to do some research, to do some market research, or to even purchase stuff. It's much easier to go into Amazon with your credit card in hand.
With that being said, Facebook is the exact opposite. It's super strange that somebody will log in into Linked In and say, “Hey, I want to post pictures of my last party.” It's not how it works, so you need to be really aware of that. Now, how do you actually pitch without being pitchy on Facebook, or how do you actually leverage the platform? Well the reality is that you need to be really social when promoting on Facebook.
Let me give you an example. Something that Facebook does is to show up on the news feed. That's called a native ad because it resembles the rest of the platform. Sometimes I even have some differences, or some difficulties sorry, telling the difference between a friend post and an ad, and I need to really check it closely because it says sponsor, and it's going to have a call to action, et cetera. That's a great ad. That's leveraging on Facebook platform power, and being a native ad you could do that same.
Now how do you that? Well a really good technique that has been working wonders for me is having some sort of feel, felt, found story on the copy of the ad. If you want to know more about this, you can go back and listen my interview with Nicholas Kusmich, or follow him around. He has a Facebook group. He's super, super knowledgeable and super intelligent when it comes to Facebook advertising.
By using a feel, felt, found story on your copy, your ad will feel much entitled to be on Facebook because it will be a more social approach to it. Now, how do you implement a feel, felt, found story is pretty straightforward. Let's say that you want to promote a fitness product. You can start your body copy saying you might feel that losing weight is hard.
You might feel that you have tried it all, that you have gone around gyms, et cetera, trying to eat less, et cetera, and you might feel that it's hard to implement. Now, I know that I felt that in the past. Okay, so feel, felt. But one thing I found is that by following XYZ blueprint, I was eating less, exercising more, and feeling better with myself. Okay so that's kind of the story behind the post.
Now again, Nicholas Kusmich has a great anatomy, or lead magnet, or PDF about the anatomy of the perfect ad. I'm going to leave, on the description below I'm going to leave a link so you can download that. It's pretty, pretty powerful. These feel, felt, found story, or any social story that connect with emotions and with familiarity, you're not the guy that's breaking in the party trying to give away business cards and trying to sell everyone on your product. Nobody likes that kind of people.
But if you approach from a value perspective, if you approach from a really relationship perspective, or really feeling, or emotional perspective, you will have much more success with your Facebook advertising. With that being said, I would, unless you have a really seasoned conversion pixel, and I'm going to leave, on the description below I'm going to leave links so that you can check out those videos as well.
Unless you have a really seasoned pixel, I wouldn't try to sell people right off the bat. People that do no not know you, they do not know who you are, they don't even know they have a problem or that you even have the solution. Okay, so have that in mind.
Implementing the feel, felt, found story, know that you're advertising on a social platform, and then the end of your ad will change as well, and your performance will go straight up. Okay guys, hope you enjoy these kind of videos. If you have any questions whatsoever, just drop them in the comments below.
You can also join the Facebook group. I'm going to leave a link somewhere over here on the screen as well. All right guys, thank you once again for watching, and I'll see you on the next video.
Bye-bye.Free Cheat Sheet: Create The Perfect Facebook Ad Join Our Free Facebook Group Here
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.