How to Move your Business Forward Using Digital Marketing

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SUMMARY

HI everyone! I’m Hernan Vazquez and today I wanted to discuss with you how you can move your business forward using digital marketing.

If you’re having some troubles to keep your business on the road on this context that we’re going through, I recommend you pay attention to these main tips to move your business forward.

#1 – Payment Plan

You need to set a payment plan, which will be essential for those clients that are not able to afford your high ticket offer.

So, if you're noticing some resistance in your marketplace, the first thing that you can do is to offer a payment plan. 

This consists of dividing the full amount into two partial payments. This will allow you to actually sell the same products/services, but making it more attainable for people in your marketplace. 

# 2- Low continuity programs

Provide your customers the option of a low level continuity program.

Setup different levels of access to your support based on the amount of payment.

Your clients can pay on a monthly basis, but you adjust  the support that you will give them so as not to be the one that you give a higher ticket price client.

They still get access to that information that they need. But without a constant follow up from your side. 

# 3- Build Audiences

We’re experiencing a big opportunity at this precise moment to build audiences.

The reason why is because there are lots of people who are pulling away from advertising. 

CPMs (cost per thousand impressions), or what Facebook or Google are charging to advertisers to actually advertise on Facebook it’s really low right now. 

So, a powerful thing that you can do is to put your best content out there and create videos to reach more and more people.

I recommend you bear in mind these tips to sort any obstacle or crisis that might come and get ready to scale your business. 

FULL TRANSCRIPT

What's going on everybody, I hope that you guys are doing great. And I hope that you guys are having an amazing day. And what I want to tell you guys a little bit about today is how to move your business forward.

Okay, how you can move your business forward in this kind of tricky time, you know, a lot of people are retreating, a lot of people are like, not moving forward, a lot of people are, you know, like panicking pretty much and a lot of businesses are struggling. So how do you actually move your business forward, and some of the stuff that my clients have been doing and myself and my companies have been doing to actually keep the cash flow coming, keep the stuff happening. Okay, so that is something that I want to share with you guys today. 

So, in the meantime, if you're here for the first time, let me know put a one in the comment or something like that. If you have been around for a little bit, just let me know as well and also something really Important really, really important announcement is that I'm going to be releasing a new program preview pretty soon. 

So if you want to learn about what the program is the program is going to be called perfect ads you guys chose said you guys decided that that was the name that you guys wanted. So go to Hernan Vazquez calm slash wait to sign up for the waiting list, and it's gonna be pretty cool. So I hope that you guys are doing well. And let's jump right into the three ways the three things that you can do today to actually move your business forward. 

So I was talking to one of my coaching clients, I do some coaching for entrepreneurs that want to get you know ahead in business and he sells a high ticket course he sells a high ticket program is 3000 euros. And you know, he was starting to a lot of people and you know, apparently not a lot of people had the opportunity to actually invest 3000 euros.

So the first thing that we came up with for this program was to set up a payment plan. So let's say that you're selling something like a high ticket coaching package, you're selling something for $5,000, you're selling something for three for two, and you're feeling you're noticing some resistance in your marketplace, the first thing that you can do whether we're in crisis or not, it doesn't really matter. 

So over a payment plan, and what you can do, let's say that your product is like $5,000, you can over at two payment plans of 20 $800, or three payment plan or whatever that is, like 1800 dollars or something like that, maybe a little bit more like $2,000. Okay, so payment plans really do allow you to actually sell the same stuff, but actually make it more attainable for people in your marketplace. 

So doing some sort of payment plan usually helps a lot. So the first thing that we decided to do is instead of selling the course for one lump sum of 3000 euros, we decided to divide that and it around so 3000 euros is around 30 to 30 $500 you know, just so you know, but we decided to do Buy that into two and three payment plan. So this is mostly close on the phone. So if somebody talks to you and say, Hey, I cannot afford it, well, don't worry about it, you know, we have this payment plan available. 

There's some other, there's some other funding options. Like, I think that's PayPal credit and all of that, that you pay PayPal out of the business that you're generating. So those are really convenient options that you can actually go ahead and explore when you're trying to sell during this time of crisis or when you're getting a lot of nose on the phone. Okay, so that is number one. 

The other option that is working really, really well right now is and this is what you can do right now to move your business forward is low continuity programs. Okay? So this is another thing that you can go ahead and do and deploy. Okay, so one of the things that we went ahead and with this plan, what we decided to do is, hey, listen, we have option A, which is one lump sum of 3000 euros, we have option B, which is three payment plans of 1200 euros or something like that, and we have option C Which is a low $100 100 euros a month payment, or you would join, and you will get the same benefits, you will get access to the community but you won't get the support, right. 

So let's say that your entire package, your entire program consists of six weeks of calls plus a members area, well, they can pay for something monthly, and they won't begin the support that you will give them to somebody that pays a higher ticket price, but they still get access to that information that they need. Okay, so low level, low ticket continuity programs, and this are also applicable to anything that you can think of. 

So let's say that you have a new or a local chiropractor instead of getting people to come and you know, spend like $700 or something like that they can spend, you know, hundred bucks a month for seven months or something like that. Now, again, people are on their houses right now. So you can pivot and this is something that we're doing right now, a lot of local clients of mine, I'm advising them to pivot into the online realm. 

So for instance, let's say that you have that again, that you're a chiropractor Then you can offer online self massage classes or online self stretching classes and all of that you can actually sell your products, you know, as if you were an e commerce or you can put together a Shopify store and if you need email for Shopify, okay, so it's a little bit about thinking outside of the box. And the third thing that I really recommend that you guys start thinking about is this build audiences. 

The reason why I'm telling you guys that it's it's a really big opportunity right now to build audiences is because there's a lot of people are pulling away from advertising. The cpms plummeted like the cost per thousand impressions, what Facebook or Google are charging you or used to charge us as advertisers to actually advertise on Facebook or Google or mostly on Facebook. They're really low right now. 

So one of the things that you can do is to put your best content out there create videos like this one, like the one I'm doing right now, you don't need to be all fancy with a whiteboard with you know, a suit or with a jacket. She's trying to think of your professional something like that. No, now You don't need to do that, what you need to do is to pull out your phone record really simple to follow tutorials on your phone, and you can screencast or share your screen with something like a loom video. 

And you can put that out there and actually run those video views. As you keep on building audiences within the platform, what's going to happen is that you can use these sentences for the next 365 days. So when everything else has, you know, goes to normal, when everything else comes back to normal when you are able to go out and leave your house which I'm not unlike 24 seven quarantine been doing this for 10 years. 

So it doesn't change that much. But maybe you want to go out maybe you want to go to Starbucks when you're able to go to Starbucks, right? And then you will be able to use those audiences you will be able to use those services for the next 365 days. Okay, so again, just to recap, three quick things that you can do right now to move your business forward in the season number one, offer payment plans for anything and everything that you can think of you can offer a payment plan again, go ahead and explore PayPal credit Some other funding options, there's a lot of people receiving credits and grants and funding right now, for entrepreneurs and business owners, low continuity programs. 

If you haven't been thinking about launching this, this is a great idea right now to have a low continuity program. And you can actually go ahead and develop that and then building audiences is actually a good investment right now, because you can spend like $1 a day and you will be able to get a lot of you know, reach for your money. 

So this will allow you to build audiences that you can then go ahead and market to for the next 365 days, which is awesome. All right. And if you want to learn more about this new program that I'm cooking is going to be awesome. It's going to be called perfect ads, how to build advertising that works in any market in any industry. So bullish market, bearish market industry, no Coronavirus, whatever that is, I'll show you how to put together advertising that actually works in any market in any niche if that's something that you want to learn how to do. 

Go to HernanVazquez.com/wait. Hernan Vazquez, which happens to be My name.com slash Wait, sign up for the waiting list because we're going to be launching at a really low discount. I think you guys gonna love it. So thank you for hanging out with me for a little bit. Let me know if you have additional questions. And I hope that you guys are safe I hope that you guys are doing and moving forward your business. There's always opportunity when this crisis comes. And thank you guys for hanging out with me. I'll talk to guys really really soon. Bye bye

About the Author Hernan Vazquez

Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.

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