HI everyone! I’m Hernan Vazquez and today I wanted to share with you how to fix a Facebook ad that is not being approved.
As you may know, a lot of Ad accounts have been banned or disapproved recently. This does NOT have to do with what you write on your ads. Though, there are some niches that are not allowed on Facebook.
So, if you're having this issue with your ads, I recommend you have in mind these tips to check your ads before advertising on Facebook.
I suggest you do a policy review of all your funnels, to check if you may need to edit anything on your funnels before even launching your ads.
I tend to be conservative with the ads that I run, and the reason why is because we want to be as compliant as possible.
That’s the key.
Even super high accounts that spend a high amount of money are getting disapproved.
In those cases, the best you can do is to appeal as much as possible.
That’s the number one solution if you think your ads are compliant.
Nowadays, you have the opportunity to chat with Facebook’s contact support, which is something that didn’t exist some years ago.
I hope you have in mind these tips and adjust what you need before you advertise, and get ready to scale your business!
Welcome, once again, thank you guys for joining me, I hope that you guys are doing great. And the main point is to tell you guys a little bit about how to make your Facebook advertising better.
Or in other words, how to actually, you know, work out or what to do when your Facebook ads are not getting approved. So whenever you're getting an ad account or a Facebook ad account or a Facebook ad that it's not getting approved, then how you fix that, alright, and this comes kind of, in a way or in a time, where it's kind of weird, like, this being kind of weird times, you know, during the whole Corona thing or whatever kind of Facebook wasn't as helpful as we would want it to be when it comes to you know, advertising.
In fact, a lot of people were having their ad accounts shut down. A lot of people were having their their business accounts, you know, banned or they were having their ad accounts, their ads disapproved for kind of weird reasons right and late I would say over the past week or so, Facebook has been cranking that up, and then usually means that they're rolling out some sort of new or some sort of way of shape or form of new policy.
So what happens in that case is that a lot of ads, even ads that were perfectly fine running like two weeks ago, or even a year ago, or even six months ago, they become disapproved. Right. So what do you do? Like how do you cope with that? What do you want to do or what do you need to do? And and funnily enough, I came across this article by Mollie Pittman and Ezra Firestone Molly's just became the CEO I believe of Ezra Firestone company, and they were they went live on zoom call talking about what to do when you get a Facebook ad disapproved.
And and how do you fix that? And you know, it's funny because I've been kind of saying the same for the longest time and usually it doesn't have to do with what you're running on Facebook. Of course, there are some stuff that you cannot run on Facebook Like you cannot say anything to claim me. You cannot say anything too weird. There's a lot of niches are not allowed on Facebook at this point.
But here's the kicker, usually the most vanilla type of advertising and you know, super compliant advertising will actually go down. And what do you need to do is to buckle up and start appealing. And you need to start appealing until they give your ad account back or your or they reinstate your Facebook ads. So for instance, I was talking to a client and he was going through these problems, and I went through his ads, and you know, everything that he said was great. Everything that he said was, was actually pretty good. And there wasn't any, like, compliance issues right there.
And what I like to do before, you know, working with a client or before running out to a client is to actually go through his entire funnel and check their ads in case they're running any ads and do some sort of policy review, if you would like a policy audit, right? Again, I'm not an expert, but I do not work for Facebook, but I kind of know and I usually tend to err on the on the side of caution right.
I tend to err on the side of caution. I tend to be really conservative with the ads that I'm running. I'm not like either saying you Yeah, like, click here, and you will make a million dollars in five minutes. That's not the type of advertising that I like to run, or the type of advertising that, you know, I recommend my clients to run. So I'm pretty conservative with that. So basically what I do is like a policy review of all of these funnels, and what happens is that you know, nine times out of 10 I'll ask people to change stuff on their funnels before even launching their ads.
Like I personally asked people to change their stuff around on their funnels just before even like running one ad. And the reason why is because we want to be as compliant as possible. But even so, even still, like I noticed, super high level media buyers, I noticed super high level accountant, you know, people that run like super high accounts super high spent getting hit with disapprovals as well, with again, ads that have been perfectly fine for the past six months to a year.
So what do you do on those cases is you want to appeal as much as possible. And and that's pretty much the only thing that you that you can do and the only thing that you should should be doing if your ads are compliant. Again, if you're doing anything crazy if you're doing any crazy income claims, if your ad seems too spammy if your landing page seems too spammy, because it's not just about the ads, it's about the landing page as well. Right? What you're saying the wording and all of that, if you're promising stuff, you need to have a huge disclaimer on all of your pages.
Even if you're offering something for free, and at that point, you will be able to appeal and appeal and appeal appeal. Like a lot of people get discouraged and frustrated after like the first time that they tell you, hey, this decision is final. You know, usually it's not that final, so you want to keep on appealing as much as possible. So that's basically what you want to do. Go ahead and appeal as much as possible if you have an in and and you know, you can chat with them.
So if you have a name, go ahead and use that in, but usually it's just a matter of appealing you can contact Facebook support, which was inexistent. When I started running ads, like six years ago, we didn't have any support any support at all, you couldn't talk to a human being now you can. If you cannot through chat, you can through email, but there is the opportunity in the past. For you to talk to a human being.
So that is something that you want to do go ahead and appeal as much as possible, please clean all of your copy, first, clean all of your ad copy all of your landing page copy and whatnot. And if you want me to review if your stuff is compliant, go ahead and join the no BS advertising club is super inexpensive, and it will save you a lot of headaches. Because one of the things that we do in there is policy compliant audits.
So, you know, again, I do not work for Facebook, but I can tell you my opinion on why stuff might not get approved, why stuff might get disapproved and all of that. So I hope that this helps. If you have any questions feel free to reach out. Go to no BS advertising club to learn more about the no vs advertising cloud. I'll see you again soon. Bye bye.
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.