Hi Everybody, I’m Hernan Vazquez and today I want to share with you a couple of steps that will help you to get high ticket clients using Facebook ads.
What most advertisers do is to send traffic to a case study, then the case study goes to the application and finally, people applying there, schedule a phone call with them.
Now, the problem it’s not the funnel.
The problem is that people are using Facebook ads to send traffic to the funnel when most of the people that are sent through your funnel haven't heard about your business.
How can you fix this?
By using a branding campaign, with the purpose of warning people up in order to get people engaged with your content and to eventually consume your content.
When you get people warmed up on Facebook, through a branding campaign, you get people talking about your brand and consuming your content, which is the best scenario for your business.
On Facebook, you can create a custom audience with the percentage that you want, of people that spend the most time on your site.
That usually means that they're consuming your content.
So you won’t target everyone on Facebook. you're targeting people that are warmed up through your content, video views.
That is the right time to send them into your Facebook Ads and sales process.
Preparing your audience for your Facebook Ads is the key.
I recommend you put in practise these steps if you want to increase the quality of your leads, get more booked appointments and more customers.
Ready to take your business to the next level?
What is happening everybody? That's the glamorous entrance almost like a James Bond type stuff, right? I've been practicing that. So how are you guys today? Now, the topic for today or Today's video is going to be talking about or we're going to be talking about, we're going to be discussing how to get high ticket clients using Facebook ads.A lot of people out there are struggling with this topic, they're seeing that the quality of the leads that they're getting is either dropping, or if they launched the regular, you know, high ticket funnel or consultation funnel and whatnot, they are now getting the quality of leads that they want.
So I want to share with you guys how you can kind of remediate that by using Facebook advertising, if that sounds good. All right. Now with that being said, if you want to get all sorts of tickets of clients, if you want to get low ticket clients mid ticket, high ticket, whatever it is that you're trying to sell online go to perpetual profits dotnet perpetual profits dotnet and get a copy of my brand new book perpetual profits.
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So if that's something that you want to do, go to Perpetualprofits.net and get a brand new copy of my brand new books, just $5 60 cents, there's a lot of value now. Okay, let's jump right into this topic, which is how to get high ticket clients using Facebook ads, so that you go from here, which is know how to get clients to here, which is how to get clients, right. And the good news about high tech clients is that you don't have you don't need to have a bunch of different clients, right? You can just get a couple of hygiene clients and your company will be well on your way. So let's start by figuring this all out.
So the common, I would say, the common denominator, or most advertisers, what they do is they do this, okay? When you're trying to get high click how to get clients, they do this, they might send traffic to a case study. They might send traffic to a case study or VSL, or a webinar, or whatever that is, right. Usually, it's a case study, then the case study goes to the application. So application, meaning people need to fill a form. And unlike using jot form, or you know, you can even do this with Google Docs if you want to, and then it goes to a phone call, right? So people apply then they schedule and then it goes to a phone call.
Now, the problem is that a lot of people that aren't doing this with Facebook, get straight up from Facebook ads, they're noticing a couple of things. So the problem with this type of setup is not the setup itself. They're their lunch. A couple Facebook ads and they're getting traffic into this setup into this funnel. And they say, well, Facebook ads do not work, the quality of the leads is not there and whatnot. And the problem with running, you know, a Facebook ad, let's say that we have a Facebook ad here.
And we're running straight up to the case study. And so people are even bypassing the case study and then going straight to the app. So you some people are running Facebook ads, and they're running straight to the application. They're bypassing the case study, okay, which is the case study is usually building your worth. Or it could be a case that it could be a VSL or webinar doesn't matter. But people are just using Facebook ads to send traffic here. And what happens there is that most of the people that are sent are going through your funnel, they do not know who you are, they haven't heard about you.
They do not know your business. They do not know your work ethic. So what happens is that if you start sending Facebook advertising, straight up from cold ads conversion ads using interest look alike audiences, whatever it is, you will get a lot of people applying that a are not a good fit or B, you will get a lot of people scheduling a phone call with you, but there will be no shows. Okay, so maybe you have gone through this in the past. So yesterday I was talking to this lady. She's awesome.
She has a great music. Actually, it's a great singing core. So she will, she will teach you how you can sing better how to discover your voice. It's a great course. And she's selling it for around $2,000. And the course is like they're selling through the phone. Right? And what happened is that they were struggling with Facebook as they weren't struggling to get applications. They weren't struggling to get people on the, you know, to book a call, but they were struggling to get people to talk to them.
Because a lot of people were flaky. They were no shows and all of that. So how do you fix that? Right? You can fix this. By doing something like this. You can do a branding campaign. We're going to call it bc, a branding campaign first, and on these branding campaign the sole purpose of this branding campaign is to warn people to get people warmed up enough, right to get people to engage with your content to get people to consume your content to get people to, you know, consume 25 5075 95% of your content, so that they can go to the next step. And then the next step is going to be the Facebook ad, the conversion ad that we're getting to the case study.
So as you can see, the only thing that we change, the only thing that we really, really changed is this bad boy right here is this tab right here, which is what most people are not doing. They're not running branding campaigns, they're just going for the kill. The thing is that when you get people warmed up on Facebook, through a branding campaign, you get people talking about your brand, you get people consuming your content, and you're actually helpful by being helpful.
Something that I learned from the one and only Frank Kern is that if you want to convince people, that your product or service can help them, you need to help them right now with your content. Right. So this is what we're doing with our branding campaign. We're not just showing off we're not just driving lambos we're not like you know, stepping out of shirts saying, Oh, well look at me how awesome I am.
No, we're not doing that we're doing what I'm doing with you guys right now, which is actually fruitfully helping people and be you know, and talking to people and trying to be as helpful as possible because that will be a great chance that it's immediately get into people's head that you can actually help them if you're running a branding campaign, right through video views through engagement through sending traffic to your funnel or not to your funnel, but maybe to your blog posts, if you're running blog posts, send traffic to those, those blog posts first.
And then something that you can do is on Facebook, you can create a custom audience of the top 5% of people that spend the most time on your site, that usually means that they're consuming your content, right? So you don't target everyone on Facebook. you're targeting people that are pre warmed up through your content through video views, engagement or even traffic to a website. And then you're sending them into your Facebook into your sales process or whatever that is right.
So I'm not saying don't do use Facebook ads. But the reality is that you need to warm up these guys so that by the time they hit the case study, by the time they hit the application page, by the time they hit the phone call, they're ready and willing to talk to you because they looked out for you. Okay? They behaviorally said that they wanted to do business with you through their behavior on the advertising platform. I think that this is one of the best ways to getting high ticket clients, because you're building audiences and you're helping, and you're nurturing these audiences before they even hit your sales funnel, which is one of the most powerful things that you can do right now.
And that's how you do it. So if you want to increase the quality of the leads, if you want to get more booked appointments, if you want to get less, no shows, and more people with money that want to do business with you remember to create a branding campaign before you do anything else. And the good news also is that once you have audiences here, let's say that this funnel is giving you money, which is great, then you can send traffic to another funnel from the same branded audiences that you have.
So once you build your niches, you can use them pretty much Forever, which is pretty cool. If you want to learn how to multiply your income if you want to learn how to what to do after the click after somebody clicked on your ads, go to perpetual profits dotnet and get a copy of my brand new book, perpetual profits, a lot of good people are getting it and a lot of good stuff is happening when they get that book and they're ready to do the work. So I really do appreciate your time.
I hope that this is helpful. Let me know if this is helpful in the comments. I really do appreciate your time. Have an amazing, amazing Friday. I'll talk to you guys really really soon. Bye bye.
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.