Hello Everyone! I’m Hernan Vazquez and today I wanted to share how to get as many customers as you can by using social media advertising.
I always recommend that in order for you to grow your business, you need to have some sort of mechanism which allows you to liquidate your ad cost.
How do you do this?
Using a combination of these two funnels and my personal technique in your Ad Campaigns:
In this funnel, for every dollar that you put in in advertising, you'll get $1 or more back on the front end.
This is called the “Break Even” funnel, and the purpose is to acquire massive amounts of clients through advertising.
This funnel will be your moneymaker.
Here, you're not making money on the front end from your ads. Instead, you're making money on the back end.
So, that allows you to get as many potential clients as you can.
This is a scaling technique that I suggest using only and if only you have a proven offer, and proven funnel.
If you have an offer that's working well at a low scale,you may want to consider trying this scaling technique.
What you're basically doing when you're running Facebook ads or YouTube ads or any type of advertising, it is basically bidding against other advertisers in the same space.
You're telling Facebook to try to bid the best possible amount of money, and depending on your competition on your marketplace, to get you the best placement.
Now, that doesn't necessarily mean that you need to go to the top. Sometimes it could be a second or a third good placement.
So, if you can actually spend more money than your competitor to acquire a new customer, then you're going to win. Because your ads will get better placement, and you will get the people that are spending money.
Combine all these techniques and scale your business today!
The topic for today and the stuff that I want to talk to you guys about is how to get as many customers as you can possibly get using social media.
What you need to have, in order for you to grow your business is some sort of mechanism that will allow you to liquidate your ad cost, meaning that for every dollar that you put in in advertising, then you're getting $1 or more back on the front end, okay, that is called an acquisition funnel. Now the second funnel that most people neglect is the monetization funnel or the profit Maximizer funnels.
And what this does is basically that is your moneymaker. You're not making money on the front end from your ads, what you're doing is you're making money on the back end. So that allows you to get as many potential clients as you can. And the reason why is again, because you're getting a bunch of people through the door and you're liquidating the ad costs are Let's say a book funnel, or a low entry level, funnel and whatnot. And then most of those people will be put on the back end, which is a monetization funnel that will allow you to actually make money. Now that's the first thing that you need to consider.
Now another thing that I'm doing a lot lately on funnels that are working. And keep in mind that if you're running Facebook ads, this is mostly a scaling technique. If you don't have your message dial in, if you don't have a good offer, if you don't have a good funnel, if you don't have you know all of that and keep on hitting this mic because it's too close. If you don't have all of that, then this might not work for you. But if you have a proven offer, if you have a proven funnel, if you have an offer that's working, it's working well at a low scale, what you want to consider is to try something called manual bidding campaigns on Facebook.
Now what you're basically doing when you're running Facebook ads or YouTube ads or whatever type of advertising, you're basically bidding against other advertisers in the same space. Let's say that you're targeting people that like Tony Robbins, for instance, right and your product is congruent for the added people that will like Tony Robbins, they have a high chance of actually liking your stuff as well. But what happens is that you're not the only person trying to reach Tony Robbins fats. Okay? There's a lot of other advertisers, sometimes hundreds of thousands of advertisers trying to target that exact same person.
Do you see that some of the ads that you see on the Facebook timeline or your Instagram timeline, some of those show up at the top, that usually mean that that's the best placements for somebody to see that app. It can be because it's a retargeting ad, or it can be because that person that advertiser is outbidding the rest of the advertiser. So you have the first ad, usually you have a publication, you know, a regular post and you have an ad. And then you have two or three posts. And then you have another ad, the lower you go, the more you need to scroll to actually find that ad, the less you're bidding right on that auction. That also happens with right column ads on desktop, right?
That also happens in Google like what determines which ad goes the first which goes second is how much money you're bidding. Alright. Now what happens is with a manual bidding campaign, you're overriding. You're telling Facebook Hey Facebook do not fit for me, Facebook well through their AI try to bid the best possible amount of money for you, depending on your competition on your marketplace to actually get you the best placement. Now, that doesn't necessarily mean that you need to go to the top right. Sometimes it could be a second good placement or a third, good placement and whatnot, and you will get clicks and conversions. But what happens with a manual bidding campaign is you're overriding that methodology that Facebook has.
So you're basically telling Facebook Hey, Facebook for these ad, only bid $40. For this other asset only bid $100 or maximum you need to bid $100. Now that doesn't necessarily mean that Facebook will get you buyers for $100. Right? Let's say that you're selling a book funnel or you're selling a book, you might want to get buyers for 30 $40. And that doesn't necessarily mean that you're going to be paying $100 per book buyer. What happens is that when you're bidding that much, you're giving Facebook a lot of leeway to actually bet against other advertisers and the name of the game when it comes to pay.
Media is He who can bit the most who can spend the most to acquire new customer wins. If you have a great back end, if you have a great product or a great service and people keep on buying from you, then you can spend as much money as possible to acquire new customer. And he who spend the most amount of money to acquire new customer wins because you can outbid everyone and you can attain massive amounts of traffic, you can scale your campaigns a lot, you know, dominate a market. So that's the whole name. When it comes to marketing. It's a combination of your funnels, again, acquisition funnel and monetization funnel. But it's also a combination of how much you can pay to acquire a new customer.
These two things go hand in hand. And if you can actually spend more money than your competitor and your competition to acquire new customer, then you're going to win because when they're trying to bid you're going to outbid them, your ads will get better placement, you will get the cream of the crop type of traffic people that are spending money. Those are the type of people that you want to get into your funnel. So when you think about scaling, do not think about it. How do I put one money at $1 right now, and make $100 back immediately.
That's not how it works with Facebook ads, no matter what the gurus are saying. You see these advertisers where people are saying, Oh, we spent $2,000. And we made $200,000. Back. That's usually not true. A or it could be true, but he has a lot of nuances to it. And see, it could be a campaign that has been working forever. Or D it could be a campaign that is just retargeting right? For most of people putting $1 in right now and taking more than $1 back $1 or more back immediately and then scaling through a back end funnel. That's the best way to go. Right guys. So I hope that this is helpful.
If you have marketing and advertising questions, go to marketing Atlas show calm to a new show that I put together. I go live every Wednesday at 2pm eastern standard time and you can drop your questions and I'll do my best to actually answer them. Okay, so it's marketing, Atlas show.com. Go there, drop your question, and I've been doing that for the past couple weeks. It's been pretty awesome. been enjoying it. So I hope that you guys enjoy it too.
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.