FACEBOOK ADS AGENCY
Hey, everybody! On this video you'll find out how to charge more money for your Facebook Advertising Services so you can get better clients and more revenue.
Two main steps to charge more for your Facebook ads:
1 – Revise your targeting strategy: Targeting the wrong audience could be the main reason why you’re not getting what you want in terms of pricing. Position yourself, build an inbound funnel, start putting out great content out there so that people would really like to work with you.
2 – Conversation type with clients: The type of conversation that you're having with your clients will determine two things:
a:) What kind of clients you're getting and
b:) How much you can charge a client. Focus on the important thing which is to get them more clients or leads, not on what you’ll do to get them.
Bear in mind these two steps and you’ll improve your Facebook ads and your business will grow considerably.
You can watch the full video above or read the transcript below
Hey, everybody. What's up? On this video, you'll find out how to charge more money for your Facebook advertising services.
Hey, guys. What's up? Welcome to this video. My name is Hernan, and thank you once again for all of the support and everything that you guys have been throwing at the channel. It's been quite a ride, I should say. Thank you, thank you, thank you once again for everything.
I hope that these kind of videos really help you taking your business to the next level. If you're just starting out, and you want to get rid of a 9:00 to 5:00, or you're just pursuing your entrepreneurial career, I really hope that these videos really take you where you want to be.
If you want more of these videos, I would strongly suggest that you hit the Subscribe button, or leave a comment, or whatever you have to do, or maybe like the page, whatever this video is appearing to you so that I can provide you more value, and you can take your business to the next level.
A question I get a lot, and this applies to every kind of aspect of digital marketing, it doesn't really matter if you're doing SEO, if you're doing social media managing, if you're doing Facebook ads, is how do I charge more. How do I charge more money, or in other words, how do I stop talking to those people that cannot pay what I'm worth?
Because a complaint that I get from time to time from my students and people that join the free Facebook group is that, it's, “Hernan, I keep trying to talk to people, and they will just not see the value of this service that I'm providing, and they're trying to penny pinch me,” and whatnot. That's something that I'll try to address in this video.
Now before going into this, I would strongly recommend that you go through this video first, which is a video that I recorded not so long ago on how to get $5,000 a month agency clients. That video was kind of focused on the process that you need to take in order for you to get better quality clients for your marketing agency.
Now specifically for Facebook ads, this is for my Facebook ads folks. I have a lot of people coming to me asking for me to run their Facebook ads, but it wasn't nearly as that I would say a couple years ago, I had to struggle.
I had to really reach out to people. I had to really cold call, call, email potential prospects, and it was a pain in the ass. So what I'm doing here with this channel and all of the branding that I'm putting out there, is to actually build a funnel, an inbound funnel, so that people will hunt me down.
That's something that maybe you would want to consider at some point, right? At some point, you may want to start putting out great content out there so that people can find you and say, “Hey, I want to work with this guy.” It's a much easier process to go that route than to try to pitch your services to other people.
Now with that said, you need to focus, when it comes to Facebook advertising, you need to focus on what kind of value you're giving to the customer, right? Let's say that you want to charge $2,000 a month for your Facebook advertising services, which is a number that not a lot of people are charging for.
Some people, of course, are charging more, but it's a comfortable number, because if you think about it, you only need five clients to reach the $10,000 a month mark, which is a pretty decent amount of money.
How do you get there? How do you get to $2,000 a month worth of clients, or how do you get people paying you that kind of money? Well, if you think about it, it's just a matter of positioning. It's a matter of what kind of conversations you're having with your potential prospects.
If you're talking in terms of, “Okay, I'm going to launch a conversion campaign, and then we're going to optimize your funnel, and then we're going to do great pictures, and we're going to take care of the copy.” All of those little things that you might do with your Facebook ads advertising agency, which is all true, the reality is that they're not as impactful to the client as if you would say something like, “Hey, listen. We can get you these numbers with our campaigns. We can get you 10 leads a day,” or five leads a day, or 20 leads a week, or maybe 30 leads a month, or something along those lines.
If you think about it, for a local chiropractor or for a local realtor or for a lawyer, something like that, that they can charge 5,000, 10,000, $15,000 a month every time they close a new client, or even if you're doing services for landscapers or pool installations.
Those kind of high ticket items, if you focus on those numbers, if you're saying, “Hey, listen. You can get new leads left and right, day in and day out, thanks to my Facebook advertising services. At the end of the day, you only need to close, let's say, one new client to pay for five months of my service.” That's kind of a no brainer, right?
The impact that you make in the customer, if you can put that in those terms, in that specific math, then it's much more impactful, and your value, your worth is pretty much self-evident right there and then, because if you think about it, again, if a lawyer charges, I don't know, in 15 minute increments, $150 or $500 or even $1,000 an hour.
Or if a realtor is getting a buyer, and he's getting a commission of 20 grand for a new property that he or she sells, then if you can get that person leads day in and day out, it's really, it's like a no brainer, because again, they only need to close a couple of those leads that you send them in order for them to make really good money, and to pay you back a lot more money as well.
There's these possibility that maybe A, you're targeting the wrong audience. If you want to charge that amount of money, you cannot expect, I don't know, somebody that's making $500 per client to pay you that amount of money, because at the end of the day, you need to provide them with four clients or four leads, right?
This applies for local services that are charging low dollar, right? But if you turn around and if you go for the high ticket, high affluent areas, where the numbers are different, when you need to add a zero to everything, then again, it becomes a no brainer.
That could be issue number one, right? Targeting the wrong audience. But also, issue number B, or issue number two, or letter B, whatever you want to call it, might be the conversations that you're having with your customers.
Again, I strongly suggest that you go back, that you re-watch that video, because it has a lot of value. If you have any questions whatsoever on how to implement this, just drop them on a comment form below, whatever that comment form might be, on this video, I try to respond to any type of comments that you guys left.
Also, if you have more questions about how to grow your local marketing agency or your digital marketing agency or your Facebook ad agency, I would strongly suggest that you go ahead and get and join the free Facebook group, which is 100% free. We have a lot of good stuff going on. [inaudible 00:07:00], so it's going to be pretty cool.
Again guys, thank you once again for watching me, and I hope to see you on the next video. Bye bye.
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.