Ok so I've been doing this all funnels and list building for a while now and I wanted to share with you some strategies that I have personally tested, so that you can all build your lists of customers for free.
No, you don't need tons of experience and this isn't rocket science either.
In fact, I'm neither the first one nor the only one talking about this (here is a cool Digital Marketer post about the process: http://www.digitalmarketer.com/funnel-critique/).
However, I've been proving this concept from the ground up over the past weeks and it works!
So here are my insights on it. I hope it helps you guys growing your business 🙂
Basically you want to lay it down like this
I will talk a bit more about my preferred traffic sources over the next few days, but I'd rather have a traffic source that I can control and scale at will (SEO unfortunately is not one of them).
Lead Magnet: I think that a good lead magnet can make or break your entire funnel.
I have tested this and the best types of lead magnets are the ones that have to do with Blueprints and Cheatsheets.
Remember this has to be both short, solve a specific problem (like I talked on this post) and it's a great opportunity to start creating authority with your audience.
Tripwire Offer: Also called Self Liquidating Offer (by the boss of Mike Dillard), you want to have a low ticket product here that will pay for the entire show.
This should be something like $7-$27 product that will help you build your list even further.
The trip wire must make sense with what you are teaching over the Lead Magnet, and it has to be the next logical step in your funnel.
I have tested $27 and $7 and my best price point is $17 (go figure! lol).
Say that you have an optin page that converts at 40%, which is totally doable and a sales page that converts at 3% with a $17 product, also totally doable.
Then you will send 1000 clicks to the optin page from your preferred traffic method:
So now what you need to do is go grab all of the clicks under $0.20 you can possibly get!
If you target your audience correctly you can have targeted $0.10 clicks all day long on Facebook or Adwords.
All of the revenue generated by your Tripwire is then poured back into the Ads campaigns.
Imagine the possibilities if you get some organic traffic (which doesn't cost anything, just your time), or if your conversions rate go up by 1%…
You can build your subscribers list to 50k in less than 6 months!
Ok guys hope it makes sense for all of you and helps you creating a nice steady income of leads and money 🙂
Have a great week!
PS: Don't forget to share, comment and tag people if you find this useful!
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.