What do you do when your Facebook campaign is not working? Listen as your host Hernan Vazquez tells you how you can diagnose any issues with your Facebook advertising campaign in this episode of Marketing Atlas.
Hernan is a digital marketing trainer and consultant that works with clients and students around the world to increase their revenue through the use of cutting-edge digital marketing strategies and technologies. He has had the opportunity to work with some of the brightest minds in digital marketing and also consults with several large revenue companies, so he knows what works.
Did you know that Facebook ad campaigns average about 50% of the success of any digital? Here are four steps you can use to diagnose the problem when your ads are not working. Are your ads being delivered, are people clicking on your ads, are you getting any conversions from your ads and do you have any repeat customers? Hernan goes into detail on these steps to give you the most achievable results easily and quickly.
Hernan shares in-depth techniques to help you with your ads and marketing funnel. He has probably forgotten more than most of us know, so if Facebook advertising campaigns are confusing to you and you just can’t figure what you are doing wrong, this is the episode you can’t miss.
In This Episode:[00:56] Welcome to the show! [01:10] Hernan goes over what he will share in this episode. [01:41] Facebook campaigns are about 50% of the success of any digital marketing campaign. [02:13] Hernan shares the four steps to successfully fixing any Facebook campaign issue. [02:30] Step one – Are your ads being delivered? Are you getting impressions with your ads? [02:35] Step two – Are people clicking on your ads? [02:43] Step three – Are people going to the page and doing what the page is asking them to do? [03:03] Step Four – Are they buying again? [03:14] Hernan goes deeper into step one to explain what he means and how it can be optimized. [04:08] Hernan describes step two in more detail and to change the angle until you get where you need to be. [06:25] Hernan speaks about your landing page converting in step three. [07:45] Hernan moves to step four and asks, are people buying what you are selling? Is the offer the issue? [09:46] Hernan shares that these four steps will allow you to diagnose any marketing campaign and what is happening. [10:21] If you find this helpful, please subscribe.
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Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.