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Category Archives for Conversions and Funnels

Facebook Ads Ad Set Budget vs CBO Campaign Budget Optimization

Have questions? Ask them in the Marketing Atlas Show here! Learn to write ads that bring more clicks and clients, no matter the economy! SUMMARY Which one is better: Ad set level budget or Campaign budget optimization? Let’s talk about how to use each of them and in which case. Ad Set Level Budget vs […]


My Top 3 Facebook Campaign Objectives to Run Now

SUMMARY Hello everyone! I’m Hernan Vazquez and today I will share with you a tip about Facebook campaigns.  It is really important that you choose the right campaign objectives and that you focus on them so as to make Facebook work better when showing your ads.  A bad choice in Facebook campaign objectives might end […]


How To Create Omnipresence In Your Marketplace

SUMMARY Hello everyone!, welcome to another post. I’m Hernan Vazquez and today’s topic is about how to build omnipresence in your marketplace. Now, why would you want to create omnipresence? Because the more you see somebody showing up on your TV screen, on your phone, even on your laptop, they become familiar to you.  So […]


How the Game has Changed for Facebook and Instagram Ads

SUMMARY Not long ago, things went like this: You had an Instagram or Facebook ad, and you’d send people to an opt-in or a free PDF. After that, you had an offer for your potential clients and then, if they wouldn’t buy it, you just send thousands of emails… If you’re still doing it, let […]


How to Fix your Advertising Campaigns

SUMMARY Is your product or service selling? Is it really working?… And yet, your ads don’t work well?  Well, let’s find out in today’s post how to fix your advertising campaigns. MAIN STEPS TO GET BETTER IN ADVERTISING Don’t compare your results…  Most of the time we tend to compare the performance of your advertising […]


Fix your Facebook Campaigns in 4 Steps

What do you do when your Facebook campaigns are not working? There might be several reasons why your Facebook campaigns are not working. That’s why today, I’ll share with you my secret to fix any Facebook Advertising Campaign here! 4 Steps, one goal… Step# 1 – Are people seeing your ads? Problem:  You can verify […]


The Truth About “The Facebook Ads Learning Phase”

How To Exit The Facebook Learning Phase? Are you wondering what the Facebook learning phase is? Basically, is a new feature from Facebook that appears when the algorithm is learning about your campaigns. Does that mean that your ads are not working anymore? Definitely not. Facebook works with a lot of data coming through it.   […]


How To Sell More Products To Hispanic Consumers

Hey everybody, welcome to another article! I I’m Hernan Vazquez and I want to discuss with you what to do to make Spanish consumers want to buy from your company. Creating a need When you’re talking to them in an online environment one of the key mistakes that a lot of companies make, not only […]


Create Content to attract Hispanic Consumers

Hi Everybody, welcome to another article!.  I’m Hernan Vazquez and today I wanted to discuss copywriting. To be more specific, we are referring to content produced by you. Copywriting and how to do it right! When you’re producing content, whether it is for your website, your emails, your sales letters, your social media profiles, for […]


Capture More Hispanic Consumers By Being Mobile Friendly

Hey everybody and  welcome to another article! I’m Hernan Vazquez and today I wanted to share with you important information about how to be more mobile friendly with your online content, your digital presence, and everything that involves reaching out Hispanic customers.  As I’ve mentioned once, 80% of Hispanic consumers in the US and Latin […]

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