So today I wanted to talk a bit about how to triple your sales and your income without the need to get more traffic.
The truth is that most of the time you don't have a traffic problem.
You have a offer problem.
You just need to optimize your website in a way that will allow the visitor to buy more from you. That's it! 🙂
So let's dive into three tools you can get to increase your sales and your conversions today.
If you're not doing retargeting you're missing out big time.
You can go to Google Adwords or Facebook and get your retargeting pixel installed in your website.
That will allow you to collect an audience that you can later serve ads to.
The retargeting campaigns are usually dirt cheap (Cost per click wise), because your audience is exclusive for your website.
And even if you're not planning to launch a retargeting campaign any time soon, install the pixel nonetheless!
You'll start collecting an audience for later usage.
A heat map is a dandy little tool that can double or triple your sales in no time.
Basically it will show you which are the “hottest” areas of your website.
Meaning where are people clicking the most on.
What is the most popular content.
What people is running away from.
And so on.
They are super solid and really easy to implement.
Let's face it: if you want to become your own traffic source, you need to build an email list.
I've talked time and time again about the importance of an email list to create rapport and good will with your customer.
So you have no excuse whatsoever to not have your own email list today!
Once you have these three tools in place, you can combine them for maximum damage.
For example, if you setup a retargeting campaign for those people that visited your website.
They have already check you out, they know you or they are aware of your brand.
You can make an ad for them asking to subscribe to your email list with a PDF.
You can also setup a heatmap and check out which are the best areas to place call to actions.
And build you email list even more!
Without needing to pay for more traffic or get more organic SEO rankings.
Hope it really helps you out!
Have a great one.
Hernan Vazquez is a digital marketing trainer and consultant that built several 7 figure businesses from scratch. He specializes in helping business and students grow their online businesses through the use of Sales Funnels, Paid Advertising and Email Marketing.